Lanzhou Business Plan Key points of writing:

1. Avoid descriptive language

Because investors have limited time, BP that needs to spend time picking priorities cannot be called a good BP. A good bp must use less descriptive speech and more key points and keywords. It is not advisable to copy and paste the text on some words as the body of the ppt.

2. Use numbers well

What investors like to see is figures and charts. If your figures and charts are all on a good upward path, congratulations. You may be close to getting your investment. These figures include the number of users, daily increase, income and so on.

3. See if there are foreign benchmarking enterprises

This is especially "earned" by Chinese entrepreneurs, because there are many business models for reference abroad that have been verified. For example, Baidu is China's Google, Renren is China's Facebook, Weibo is China's Twitter, Meituan is China's Groupon, and so on. If you have further exploration, you can not simply benchmark, but also attract investors with the A+B model. For example, you can refer to Tripadvisor+groupon+xxx and other similar cases in Popular Reviews. It will be more convenient to tell stories and investors will be more convinced.

4. Don't exaggerate, don't be unrealistic

Many bp will write how many users there are in the current market, and if no one installs our app, how many users we will have... or unrealistic illusions such as expected revenue of 1 million next year, 10 million next year, and listing in the third year, which are meaningless to investors.

5. Every story is different. Don't believe in templates!

Many people write about BP by searching a standard template from the Internet, changing a few data and sending it to investors. In fact, they do not recommend this behavior very much. Because you must believe in your project, a good story must have its own unique narrative ideas and presentation methods, so it is not advisable to blindly apply.

6. Present all the points investors want to know

The key points that ordinary investors pay attention to are the number of users, increasing daily, PV/UV，DAU， Retention rate, length of user stay, frequency of use, competitive products, future development direction and space, etc. can be described according to different industries.

7. Try to be within 10 pages

I have seen a lot of BP's publicity for dozens of pages and analyzed many problems, which is actually not desirable. Generally, the BP of a start-up company needs to include user needs, product functions, market space, competitive analysis, development strategies and your team. If investors require, you can put your business growth or simple financial forecast on it. Lanzhou Business Plan Writing