The business plan is a comprehensive presentation of the current status of the company and the project to the readers based on the scientific research, analysis, collection and sorting of relevant data of the project in the early stage and according to the specific requirements of certain format and content in order to achieve the purpose of investment promotion, financing and other development goals Written material on future development potential.

Value and function

The value of a business plan lies in its impact on decision-making. In this regard, the value of a business plan cannot be measured. The book is intended to look forward to the future of the enterprise, predict the growth rate of the enterprise and make future action plans for the purpose of looking forward to the business prospect, integrating resources, concentrating, repairing problems, and looking for opportunities. The business plan includes business activities such as project financing and strategic planning. It is also the enterprise's action program and implementation plan.  

Writing Elements

The business plan mainly includes:

1. Executive summary: It appears at the front of the business plan, but it is suggested that this part should be completed at the end.

2. Company profile: including the company's registration, history and startup plan.

3. Product service: describe the particularity of your product or service and target customers.

4. Strategy implementation: you need to know your market, customer needs, where customers are, and how to get them.

5. Management team: describe the main team members.

6. Financial analysis: make sure that this part truly reflects your current financial situation, including your cash situation and profitability.

Preparation before planning

1. A successful business plan should have a good starting plan. Whether your plan is simple, easy to understand and operate.

2. Whether your plan is specific and appropriate, whether the plan includes specific dates and specific people responsible for specific projects and budgets.

3. Your plan should be objective, whether your sales estimate and expense budget are objective and accurate.

4. Whether the plan is complete, whether it includes all elements, and whether the connection between the front and back is smooth.

Writing requirements

The business plan must specify:

1. Why take risks, spend energy, time, resources and funds to establish a venture enterprise?

2. Why do you need so much money to start a business, and why are investors worth injecting funds into it? For established venture enterprises, the business plan can set specific directions and priorities for the development of the enterprise, so that employees can understand the business objectives of the enterprise and encourage them to work for common goals. More importantly, it can enable investors, suppliers, distributors, etc. of enterprises to understand the business status and objectives of enterprises, and persuade investors (original or new) to provide funds for the further development of enterprises.

For the above reasons, the business plan will be the most important business document written by venture entrepreneurs.

Work purpose

1. Communication tools

The business plan can be used to introduce the value of the enterprise, so as to attract investment, credit, employees, strategic partners, or other stakeholders including the government.

A mature business plan can not only describe the growth history of your company, show the future growth direction and vision, but also quantify the potential profitability. This requires you to have a comprehensive understanding of your company, think about all existing problems, make plans for possible hidden dangers, and be able to put forward effective work plans.

2. Management tools

The business plan is first of all a planning tool, which can guide you through different stages of the company's development.

A thoughtful proposal can help you identify the roadblocks, so that you can bypass them. Many entrepreneurs share business plans with their employees so that the team can better understand where their business is going.

Large companies are also making use of business plans, through annual periodic repeated discussions and careful deliberation, to finally determine the organization's future action plan and the current year's action plan, and to unify the will of superiors and subordinates.

A business plan can also help you track, monitor, feedback, and measure your business processes.

An excellent business plan will be a living document, and it will grow with the increasing knowledge and experience of the team.

When you have established the company's timeline and milestones, and after a period of time, you can measure the difference between the actual path of the company and the plan to start. More and more companies are beginning to use the annual periodic planning work to summarize the successes and shortcomings of the previous cycle, so as to adjust the direction and steps of the collective, and then reward the good and punish the bad, and stimulate the growth of the team.

3. Commitment tool

What is most easily ignored is that the business plan is also a tool for commitment. This is most obvious when enterprises use business plans to carry out financing work.

Like other legal documents, when enterprises and investors sign financing contracts, business plans often exist as an annex to the contract. Corresponding to this annex is the gambling clause in the main contract. The wager terms and the business plan will together constitute a performance commitment: when the manager completes or fails to complete the goals agreed in the business plan, how will the interests of investors and entrepreneurs be redistributed.

The business plan is also an effective commitment tool when assisting in the implementation of the company's internal management.

After the superior and subordinate reach an agreement on a specific goal, the business plan they cooperate to complete records the agreement on the goal. Such an agreement will become an important basis for the implementation of various incentive tools.

The business plan also reflects the commitment of the superior to the subordinate.

The expansion of the company's strategy must mean the necessary resource investment. Only a carefully thought out strategy can give leaders the necessary commitment. People can forgive the adjustment of action plans and strategies due to the change of specific environment and the growth of knowledge, but no one is willing to work with a leader who is constantly changing and does not have the ability to think strategically. Those business plans that can neither give investors sufficient information nor excite investors can only be thrown into the dustbin as a result. Lanzhou Business Plan Write it and find Lanzhou Zhiyuan Engineering Project Management Service Co., Ltd.