The summary should be as concise and vivid as possible. In particular, it is necessary to explain in detail the differences of its own enterprises and the market factors for its success. Lanzhou Business Plan Writing If you understand what he is doing, the summary only needs 3-5 pages. If the startup enterprise does not understand what it is doing, the summary may be more than 20 pages long, which indicates that the startup enterprise has not grasped its core. Therefore, some venture capitalists "pick out the wheat from the chaff" according to the length of the summary.

The plan summary in the business plan is also very important. It must be able to make readers interested and eager to get more information, and it will leave a lasting impression on readers. The plan summary will be the last part of the content written by the venture entrepreneur, but it is the first thing that investors should see. It will extract the details most relevant to raising funds from the plan: including the basic situation of the company, the company's capabilities and limitations, the company's competitors, marketing and financial strategies, A concise and vivid summary of the company's management team. If the company is a book, it is like the cover of the book. If it is well done, it can attract investors. It will give venture capitalists the impression that this company will become a giant in the industry. I can't wait to read the rest of the plan.

Industry market analysis

The industry market analysis mainly introduces the basic situation of the industry to which the entrepreneurial enterprise belongs, and analyzes the position of the enterprise in the whole industry or industry. Gansu Business Plan Compile a comparative analysis with similar enterprises, and if necessary, do a SWOT analysis behind the business plan to show the core competitive advantages of entrepreneurial enterprises.

The business plan should provide investors with in-depth analysis and understanding of the target market. It is necessary to carefully analyze the impact of economic, geographical, occupational and psychological factors on consumers' behavior of choosing to purchase the products of the enterprise, as well as the role of various factors. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and clarify the budget and income of each activity. The business plan should also briefly describe the enterprise's sales strategy: will the enterprise use external sales representatives or internal staff? Does the enterprise use resellers, distributors or franchisers? What type of sales training will the enterprise provide? In addition, the business plan should also pay special attention to the details of sales.