Project overview:
Professional Lanzhou Business Plan It is not only a necessary condition for an enterprise to seek investment, but also a key measure to determine the success of investors' investment. It is also an important process for an enterprise to comprehensively consider and reposition its current situation and future development strategy.
The xx commercial real estate project is a subway covering project located on the first line of the subway in xx city, which was jointly developed by xx Co., Ltd. and xx head office in xx city. Due to various subjective and objective reasons, the project has been shelved for many years, and the conditions for restarting the development are basically met. In view of this, this paper discusses and studies the feasibility of project development from several aspects, so as to provide reference for investors to make decisions and make suggestions for investors to operate. The main contents include:
This paper briefly expounds the background and significance of the project research as well as several important principles that need to be used in the investment decision - "five forces" analysis model, SWOT analysis model, enterprise competitive strategy, marketing, etc.
This paper briefly introduces the project developer and the basic situation of the project, analyzes the macro policy environment and market competition environment of the project development, analyzes the advantages and disadvantages of the project development, the opportunities and risks that the project development should grasp. In general, the government will continue to take various measures to strengthen the regulation of real estate prices, and the industry competition is becoming increasingly fierce; The advantages of project development are prominent, and the opportunities obviously surpass the risks.
Based on the analysis of the environment and conditions of the project itself, the target market and target customers are analyzed, the project development is positioned, and the marketing strategies that should be adopted to achieve the goals are designed. The target market is mainly retail, leisure and entertainment, and intermediary services; Target customers are concentrated in investors, businesses and service operators; Finally, the project will be built into a place or platform integrating fashion, leisure, entertainment and service.
According to the project positioning and market forecast, the economic benefits of the investment project are estimated: the net present value of the investment project is xx million yuan, far more than zero, based on the return rate of 10%, indicating that the xx project is feasible; The internal rate of return is 24.19%, much higher than the set return on investment of 10%; The dynamic investment payback period is 3.92 years, and the risk is small.
The social benefits of the restart project development are described, which are significant, especially for resolving the social instability factors caused by demolition for many years. At the same time, it also evaluates the policy risk and market risk of project development, and puts forward relevant countermeasures to avoid risks. It is very important to grasp the policy vane, control the development and sales progress, and control the cash flow of the project. After analysis and demonstration, the project is considered feasible.
